Our exhibit at CES this year was a huge success. Our booth experienced a constant stream of traffic, often with lines of punters 4-5 deeps waiting to try out our little mouse. We had a competition for people who wanted to test their speed and agility of the touchpad against the Swiftpoint and this proved to be very popular with friends trying to beat each others times.
As winners of an Innovations Award, the mouse was showcased in a glass case in the main lobby of the LVCC as this proved to draw a lot of traffic to our booth with curious people wanting to try it out for themselves.
Probably the most rewarding part of the show for me was seeing peoples’ eyes light up as they tried the mouse and discovered all its features. We also had visits from customers who have purchased a Swiftpoint and wanted to come by and meet us, which was awesome.
The media response was also fantastic with lots of reporters taking away review units and publishing some great comments such as:
“…after only a few days the Swiftpoint has not only become my travel mouse of choice, but it’s even starting to encroach on my Apple Mighty Mouse’s territory for day-to-day use.” – OhGizmo!
“Wow. I mean, wow.”
“The Swiftpoint may be the coolest accessory for laptops I’ve ever seen.” – Pixelated Geek
“Cool CES Find” – Guy Kawasaki
“Best of CES: 8 new gadgets to make you go Wow!” – Network World
Post CES the media buzz has continued with the Swiftpoint Mouse featuring in the Wall Street Journal. It was compared with Microsoft and Logitech’s newest travel mice and Swiftpoint came out as the favourite!
CES also provided us with a large number of distributors and resellers wanting to enter in discussions with us. We will keep you posted.
